This week I bring you a great little Viral.

The Sons of Maxwell came up with this ingenious way to complain about the handling of one of their $3,500 Taylor  guitars at Chicago O’Hare airport. After one of the band witnesses a baggage handler throwing their guitar around, the guitar was broken. When they complained to United, they just passed the buck on and on and on for 9 months, until Dave Caroll gave up and wrote 3 songs about the experience, as well as shooting a video.

“[We] were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.”

Ironically, once this video went Viral, United now want to talk to Dave Caroll and the Sons of Maxwell.

This Really shows the power of consumers and how they can now really get their point across - if after 9 months!

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