Great use of Viral Marketing by Weetbix.

This week I am starting a weekly viral article of the best viral I come across on the web each week. It will be a showcase of great viral marketing efforts and hopefully make you laugh along the way.

This week - Transport for London launched a campaign for motorists to look out for cyclists. A great Viral, so much so that as I am typing I am thinking about how little I look out for cyclists and motorcyclists whilst in my banged up clio.