Now we have all seen the Kill Bill poster with blood spurting out the side onto the footpath and a parked car, the advertising of finding nemo in a box of sushi, and even the lego crane.
But, today I came across a very smrt piece of advertsing from Nivea, promoting their range of protective sun creams for kids.
Have a look and see what you think!
A report led by Experian suggests that User Generated Content will have a major role to play in the lifes of people in the UK - Post-recession, as consumers are looking for trust.
As disposable income is tightening across the UK and the world, internet users are spending lesss time on transactional sites and more on social networking sites. Analysis into the report by Hitwise suggests that in March 2009 “content-driven websites attracted 138 per cent more visits than transactional websites. Furthermore, brands that have incorporated UGC and social media into their sites are seeing increasing web traffic and conversion rates compared to those yet to embrace Web 2.0.”
If this reports is as accurate as they are suggesting it brings up a great debate on UGC for brands. I bet that over half of the content that is generated by users for brands will not see the light of day, pity as I would love to see a Big Name Brand have some balls and take UGC as far as possible.
