On the 26th May I posted a post about students in Swansea attempting to break the Guinness World Record for the largest gathering of Smurfs. I am happy to say that the students of Swansea did themselves proud and smashed the record more than doubling it from 1,253 to 2,510.

Great little viral game produced for King of Shaves that you can really spend alot of time on.  Control John Terry through the world cup and try score as many headed goals as you can.

Seen this and had to blog it immediately.

Great work is all i can say! Love the Arthur Fonzarelli’s army of clones comment!

Wow is all i can say.

Jaronpitts has worked his magic, using clips of other movies to create his vision of Green Latern the Movie! Excepional work and already over 500,000 views in just over a week.

A report led by Experian suggests that User Generated Content will have a major role to play in the lifes of people in the UK - Post-recession, as consumers are looking for trust.

As disposable income is tightening across the UK and the world, internet users are spending lesss time on transactional sites and more on social networking sites. Analysis into the report by Hitwise suggests that in March 2009 “content-driven websites attracted 138 per cent more visits than transactional websites. Furthermore, brands that have incorporated UGC and social media into their sites are seeing increasing web traffic and conversion rates compared to those yet to embrace Web 2.0.”

If this reports is as accurate as they are suggesting it brings up a great debate on UGC for brands. I bet that over half of the content that is generated by users for brands will not see the light of day, pity as I would love to see a Big Name Brand have some balls and take UGC as far as possible.